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On mobile, to avoid indefinite vertical scrolls for the user, the new design has horizontal scrolls to improve usability
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Now, the local center pages come with the up gradation of carousel images. Webmasters now have the freedom of adding MULTIPLE set of CUSTOM (center specific) carousel images unlike earlier ONE default carousel had to be shared by all the center pages of a country
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In addition to this, a newly added text field allows the webmasters to add a brief description about the center.
Earlier the smart search on the home page could only be used to search for courses, but now the same smart search can also be used for searching various centers giving centers and center activities more visibility.
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Additionally, the course search page and center search page have been interconnected. it is now possible to navigate to the course search page from center search page and vice versa by just clicking a button. This will improve the visibility of both the pages.
Earlier the center search page had an old design. Now the center search page has a new user friendly design similar and consistent to that of the course search page. This is also supported by Map visualization for greater impact.
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At the bottom of the center page, there is a map element added as well with the details of the location of center and ‘Directions’ for easy navigation.
Breadcrumbs have been added on all website pages to make it easy for users to navigate across pages.
With breadcrumbs, it will be possible for the user to trace their journey and also get an understanding of how content is organized on the website. These breadcrumbs also give a lot of SEO (Search Engine Optimization) benefits.
The category pages (Yoga, Meditation etc) now have an additional component for showcasing the benefits of the Art of Living programs and nearby courses (based on user location) for improved conversions.
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