We are pleased to announce a new release of the Art of Living website, Unity 2.2. It comes in two versions: Unity Lite and Unity Standard. Both versions include numerous updates, including several new features, an updated design, and the best content from various countries, fused into one.
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The overall design of the Standard and Lite version will be based on a full-width theme (without padding on the sides), proven to drastically improve usability.
The home page has been redesigned to include a new set of images, achievements bar, featured section with media logos, research highlights and much more. The page has been revamped to enable users to select and register for a course with just a few clicks. Additionally, it showcases the breadth of content that the website comes with, by highlighting the wisdom section, featured blog posts and service projects highlights.
The Happiness program is our flagship program which marks the entry of a participant into the organization. Hence it becomes imperative to bring out the various benefits of the program in the best possible way.
We have developed a completely new version of the Happiness program pages with seven different sections backed with latest content and design. To top it all, the new page has already proven to be a big success in the USA with a 50% increase in revenue and conversions for during the period of A/B testing it against the older version.
In the new version, the center page has been redesigned with a pop up to capture leads, the full-width component with upcoming programs for all the important courses and events which includes Happiness, Sahaj, Meditation and Yoga classes, Introductory sessions etc. It also has a new set of images, featured in the section with media logos, a separate section on media coverage and much more.
Content
With the new version comes the wisdom section with nine different categories, blog section with six categories and global service project highlights. The country also becomes eligible for a periodic upgrade of their website with content generated across the globe, thus engaging the customer with new offerings.
Here’s a quick overview of what’s in the two versions of the website:
| Standard Version | Lite Version | ||
|---|---|---|---|
| Overview | Summary | Full fledged version with 50+ pages containing complete content, latest design and features | Mini version (18 pages) with important highlights, latest design and key features |
Intended audience | English speaking countries, English instances of non English speaking countries, translatable for major non English speaking countries | For smaller non English speaking countries for quicker translation and faster rollout | |
New Features and Designs | Home page | Yes (with separate Happiness program section) | Yes (with a simplified design) |
Course search page | Yes | Yes | |
Smart search | Yes | Yes | |
Happiness program pages | Yes (both course description and details page) | Yes (only course description page) | |
Local center page | Yes (separate section for all important programs) | Yes (separate section for Happiness) | |
Content | Wisdom section | Yes | No |
Blog section | Yes | No | |
Service projects | Yes | Yes | |
Founder and About Us | Yes (full information) | Yes (Partial Information) |
Other enhancements
Frustrated with your Harmony courses not showing up on the website in time? Worry not! We have now reduced the sync time between Harmony and Unity having a course or an event to show up on the website within 10 minutes of it being announced on Harmony.