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Additionally, the course search page and center search page have been interconnected. it is now possible to navigate to the course search page from center search page and vice versa by just clicking a button. This will improve the visibility of both the pages.
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Earlier the center search page had an old design. Now the center search page has a new user friendly design similar and consistent to that of the course search page. This is also supported by Map visualization for greater impact.
Course Search Page Widget on Center pages
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At the bottom of the center page, there is a map element added as well with the details of the location of center and ‘Directions’ for easy navigation.
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Breadcrumbs have been added on all website pages to make it easy for users to navigate across pages.
With breadcrumbs, it will be possible for the user to trace their journey and also get an understanding of how content is organized on the website. These breadcrumbs also give a lot of SEO (Search Engine Optimization) benefits.
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The category pages (Yoga, Meditation etc) now have an additional component for showcasing the benefits of the Art of Living programs and nearby courses (based on user location) for improved conversions.